About Us
Grmntgrdn
“Where the garments bloom”
OUR STORY
Grmntgrdn has a long history behind it, and now it’s time to finally tell that story. First, the word is pronounced “garment garden”, the vowels just are not utilized in the spelling. Additionally, the name simply means a field full of diverse, colorful, detailed, vibrant garments. As an individual who was/is constantly overlooked or unappreciated, it’s our way of giving ourselves the ‘flowers’ we deserve. Now for some background. There were two brands before grmntgrdn: one that never got off the ground and the other had some numbers in it but no heart. There is also the use of two special birthdays throughout the brand name and art pieces as well (January 5th, and May 4th). That is where the brand's iconic “154” and common usage of “54” comes from. Additionally, that is why our brand's birthday is June 3rd, since it’s the 154th day of the year. Subsequently, the word “grmnt” having five letters and “grdn” having four letters was purely accidental. But as the owner who fully exemplifies this lifestyle and willing to accept everything that comes with this, thus “I, Grmntgrdn” was just another strange coincidence that led back to “154”. With all this being said that is what sets grmntgrdn apart from our previous stabs at getting our foot into this industry. Grmntgrdn was the chosen child, it was the way in which was the way out. It has passion and purpose behind it. Grmntgrdn has my heart in it.
Some may also be wondering in a world full of clothing brands why jump into such a crowded market. It’s not about “easy money” for us. Like stated earlier we have a passion for fashion and a purpose of getting the world into affordable, creative clothing. Who wouldn’t want to be caught wearing a luxury brand? And yes, we do not have “luxury” prices, but our attention to details, creativity, and exclusivity in quantity will definitely have us looked upon as one of those brands you can not miss out on and desperately ought to be caught wearing. Grmntgrdn gives people a way to express themselves beyond words, actions, and facial expressions. Your garments will speak for you. We created this brand to stand out, a brand that will not always follow the "curves" of the time. What started as conversations with my cousin about who dresses better, how our mothers taught us how to put clothes together still we taught ourselves how to put colors together just became a dream of being the reason other kids have those same conversations.
WHAT WE STAND FOR
Not trends.
Not hype.
Affordability.
Self-expression.
Creativity.
Culture.
Knowledge.
Community.
Unity.
Colors.
Shades.
Fabrics.
Materials.
Individuality.
Growth.
Purpose.
Art.
And art again.
Storytelling.
Connection.
We believe clothing should say something before you ever speak.
We believe style is identity.
We believe people deserve to wear pieces that feel authentic.
Grmntgrdn exists for the people who…
- create without permission
- think differently
- move with intention
- refuse to fit inside expectations
WHAT TO EXPECT FROM THE BRAND
- Please don’t expect “grmntgrdn” PLASTERED all over each and every garment. It’s not the DBL G way. One of our numerous logos or symbols that refer to the brand: such as dbl g, 54, and 154, may be found incorporated into the illustrations placed on the garments. But we will try our best to keep them from being the main focus of each and every single one of the garments we craft.
- Expect a wide range of colors, different shades of colors, fabrics and materials, and a variety of graphics and designs.
- Expect to feel connected and seen, while also feeling like you’re the only one. The only one that grasps the concept of fashion, the only one that understands art, the only one that grmntgrdn was designed to be worn by.
WHAT WE WANT PEOPLE TO FEEL
When a fellow gardener wears grmntgrdn, we want them to feel noticed. To move ruthlessly confident in who they are. When dressed in DBL G, one feels as if they will need to speak less considering all of the loud conversations their garments will be involved in. We want every piece to feel like armor, expression, and comfort at the same time. Prepare to feel like a walking masterpiece, not because you are wearing the garments but because of how you wear the garments.
THE CULTURE WE’RE BUILDING
We’re planting, watering, nourishing, and blooming a community of individuals who enjoy art. A group that can be proudly diverse in every aspect of life, yet have a strong similarity when it comes to how they feel about themselves. Unique. Different. Unlike no other. Sorry to interrupt, as a token of our appreciation for taking the time to get to know what grmntgrdn truly embodies there’s a discount code. At the end of this page there are two words in bold, type them exactly as are and receive $15 off when you spend $54 or more. The code is valid only for the first 5 people to make use of it. Hopefully, you’re not too late, and thank you again. You may now continue with our story. Our goal was and will never be about chasing the tides of what wave everyone is currently riding being. We care about creating something lasting. Good energy. Positive vibes. This is more than clothing for us: it’s a lifestyle. For those of us who were interrupted, not chosen, overlooked, unappreciated, unwanted, and everything in between when in reality the “heel was designed perfectly to match our feet”.
OUR APPROACH
We believe fewer meaningful pieces matter more than endless products.
Every release is designed with intention — from fabric choice to final graphic placement. Depending on your time reading this we are only making 54 of each garment, meaning if a shirt comes in black and white there will be 54 total black shirts with that visual and 54 white ones. Ultimately, we plan to increase that number up to 154 total pieces per garment. Note garments such as tank tops, boxer briefs, socks, posters and items of that similarity will not be limited to just 54 (or even 154) items.
A MESSAGE FROM THE FOUNDER
I never wanted to create something that felt empty.
This brand became a reflection of everything I was learning about identity, creativity, and purpose.
A way to show my passion and love for anything and all aspects of fashion.
Our only fears are being identified as bland and unimaginative.
We hope as endless amounts of people join the grdn, and are along for the growth.
If you support us, genuinely — thank you.
CLOSING STATEMENT
If you have read up to this point, you are greatly appreciated. It’s only right you are rewarded for your dedication to know more about who we are and what we stand for. Remember these 3 key takeaways: every garment has a place season, there is always more to come, and YOU ARE the reason grmntgrdn exists.
Intentional design
Everything we do starts with why
Made with care
We believe in building better
A team with a goal
Real people making great products